Por mais que as empresas tentem atender seus clientes com responsividade e eficiência, sempre haverá aqueles que não estão totalmente satisfeitos. Recentemente, observa-se grande quantidade de empresas que disponibilizam nas embalagens de seus produtos ou em locais de fácil visualização número de telefone ou e-mail, onde os clientes podem expressar suas opiniões e fazer reclamações.
No caso da empresa em estudo, observa-se que existe um número de telefone disponível nas sacolas que embalam os produtos. Porém, este contato com a empresa é centralizado para todas as lojas da rede, sendo as ligações direcionadas para uma central de atendimento na sede da empresa em Contagem e, somente depois, as informações são repassadas para os gerentes das lojas.
Mesmo com esse mecanismo de atendimento centralizado, cada loja atende às reclamações e aceita as sugestões de seus clientes nos próprios estabelecimentos. Além disso, este contato também pode ser feito diretamente na loja, com o gerente da mesma. Os entrevistados citam que não existem muitas respostas negativas dos clientes de Viçosa, todavia, as que existem são pertinentes, principalmente, aos produtos que a empresa adquire de produtores da microrregião.
As much as companies try to serve its clients with responsiveness and efficiency, there will always be those who are not fully satisfied. Recently, large amount of companies that make packaging your products or in easy view telephone number or email, where customers can express their opinions and make complaints. In the case of the company, it is observed that there is a phone number available in the bags to pack the products. However, this contact with the company is centralized for all stores, being the links directed to a call center at the company's headquarters in counting and, only then, the information is passed on to the managers of the stores.Even with this centralized service mechanism, each store meets the claims and accept their suggestions clients in own premises. In addition, this contact can also be made directly in the store, with the same manager. Respondents cite that there are not many negative responses from customers of Viçosa, however, that there are relevant mainly to products which the company acquires from producers in the Northeast.
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As companies try to serve its customers with responsiveness and efficiency, there will always be those who are not totally satisfied. Recently, there is lot of companies that provide the packaging of its products or in places easily visible phone number or e-mail, where customers can express their opinions and make complaints.
In the case of the company being studied, observed if there is a phone number available in bags to pack the products. However, this contact with the company is centralized for all the stores, the links directed to a call center at company headquarters in Contagem and only then the information is passed on to the store managers.
Even with this mechanism centralized service, each store meets the claims and accepts suggestions from customers on their own premises. Moreover, this contact can also be done directly in the store, the manager of the same. Respondents mentioned that there are not many negative responses of Viçosa customers, however, those that exist are relevant mainly to products that the company acquires micro producers.
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